We had to do a London Olympics Poster and after a few ideas and a few posters, I finally decided that this is the one.
I used Illustrator to do this poster. For the word London, I used a clipping mask to show a picture of London attractions through the word.
Drawing the torch took a bit of time, especially when trying to find the right gradient.
As for the running silhouettes, I added these at the end when I saw that something is missing from the poster, so I drew the running silhouettes and put the opacity down to 25%.
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